Decoration
How branding works
Every product page that can be decorated has the options on it, with the cost at your quantity. This page explains what the methods are for, what artwork each one needs, and why the price per unit changes when you order more.
Choosing a method
Not every method suits every product, so the page only offers what will actually work on the item you are looking at.
- Embroidery — stitched, hard-wearing, the usual choice for a chest logo on a golf shirt, fleece or cap. Best on simple shapes: fine detail and thin text below about 4mm disappear into the stitch.
- Screen printing — ink through a stencil, one screen per colour. Cheap per unit at volume and the most economical way to do a large back print, but each colour adds a setup.
- Pad printing — for hard goods with a small flat area: pens, torches, bottle lids, tools.
- Transfers — heat-applied, and the only sensible option for a photographic or many-coloured logo on fabric.
- Sublimation — dye into the fabric itself, so there is nothing to feel and nothing to crack. Needs a light polyester base.
- Laser engraving — permanent, one colour, on metal, glass and coated hard goods. The mark is the material underneath, so you get whatever colour that is.
What to send us
A vector file if you have one — PDF, EPS or AI. Vector artwork has no fixed size, so the same file works on a cap and on a banner. If all you have is a PNG or JPG, send the largest version you can find: for embroidery we need roughly 300dpi at the finished size, which for a 90mm chest logo means about 1,060 pixels across.
A logo lifted off a website is almost always too small, and enlarging it does not add back the detail. We will tell you before production rather than after, and re-drawing a simple logo to vector is a one-off charge we quote up front.
Why the price per unit drops
Decoration is quoted in quantity bands rather than at a flat rate per item, because most of the cost is setting the job up — digitising the logo, making the screens, aligning the first garment. Spread over twenty-five shirts that setup is expensive per shirt; over five hundred it is almost nothing.
This is why the product page re-quotes when you change the quantity instead of multiplying one rate: at 24 units you are in one band and at 25 you are in the next, and the total should tell you that rather than leaving you to find out on the invoice. Above the largest published band we quote by hand — send us the numbers.